Entrepreneurial decisions create space for communication. At the same time, social and political developments can limit the scope for action. Every organization must find a balance in this area of conflict, position itself strategically and make the best possible use of its opportunities.
In order to design credible and goal-oriented corporate communications, we take a comprehensive view of individual topics and the needs of stakeholders within a company. K12 combines design, content and storytelling with contemporary technologies to address strategic topics for a company and to successfully introduce innovations. We embed stringent advantage and benefit argumentation into a world of emotional experience, and deploy complex technologies and products in an exciting and easily understandable way for the respective target group. Our profound knowledge of brand, market and target groups forms the cornerstone of good corporate communications – and the starting point on the path to greater awareness, trust and a genuine contribution to increasing the value of the company.
Our expertise in corporate communications:
Innovation communicationsSuccessfully brings products, technologies and innovations requiring explanation into the field of vision of relevant target groups.
Reputation managementBuilds trust and creates an overview of the network connecting different stakeholder interests.
Marketing communicationsDevelops brand-oriented communication concepts for the sustainable achievement of sales objectives.
Employer Brandingcreates a strong employer brand that attracts suitable candidates and keeps the best employees.
Corporate Newsroomorchestrates corporate communication to create a cross-media and creative dialogue with employees, customers, and reference groups.
How we can help you with corporate and innovation communications:
- Agenda Setting
Actively addressing topics and positioning yourself with the right strategy
- Dialogue communication during the innovation process
Involving stakeholders at an early stage
- Data storytelling
Conveying complex topics with data
- Data-driven PR
Data-supported development of communication
- Support in the development of Corporate Newsrooms
Transformation of communication departments
- Reputation analysis
Determine the status quo of your reputation
- Topic analysis
Discovering topic trends, identifying user interests
- Social media audits
Identify relevant social channels and influencers
- Stakeholder mapping
Identifying important actors and defining their scope of action
- Film: Experience innovation
Moving image staging of product USPs and innovations
- Liquid storytelling
Brands tell stories
- Content marketing
The right content at the right time on the right channels
- Customer journey
Making sales processes come alive
- Lead generation
Landing pages that support sales
- PoS strategies
Score points quickly and efficiently on site
- Sales arguments
Focus on benefits and advantages
At a glance: Complex interrelationships in the form of images
Storyline, content and design at their best
- Corporate and marketing websites
From strategic orientation to implementation and ongoing support