Increasing competition, rising cost pressure, ever shorter product life cycles and sinking margins – in times of digital transformation, it has become increasingly important to stimulate sales efficiently and strengthen these sustainably. Our answer to this constantly evolving complexity: Marketing communication with intelligent, brand-specific concepts and tools. This enables us to develop sales competencies in a targeted manner, support those responsible in their function and ensure that sales targets are achieved over the long term.
K12 controls and optimizes processes and drives communication to the sales team. In doing so, we expand the portfolio of classic measures with innovative formats. Thus, our customers can communicate product advantages internally and externally in an easily understandable way. In the conception and implementation of communication measures, we not only orientate ourselves technically but also in terms of content with respect to the current state of knowledge and development – always thinking one step ahead.
By taking an interdisciplinary approach, we bundle extensive internal competencies and experience from the service areas of digital communications, content development and visual communications for our customers.
How we can help you in the area of marketing communications:
- Powerpoint
Storyline, content and design at their best - Product films
Moving image production of product USPs and innovations - Explanatory videos
This is how it works – show instead of describe - Trade fair concepts
ideas and content for a sustainable brand experience - Digital media and exhibits
Abstract becomes comprehensible and tangible - Liquid storytelling
Brands tell stories - Multimedia conception
Word, sound, image: Combining the advantages of different media - Content marketing
The right content at the right time on the right channels - Classic advertising media
Achieve maximum impact with digital and analogue - Customer journey
Making sales processes come alive - Lead generation
Landing pages that support sales - PoS strategies
Score points quickly and efficiently on site - Sales arguments
Focus on benefits and advantages - Mobile sales support
Product information via tablet and smartphone - Infographics
At a glance: Complex interrelationships in the form of images - Corporate and marketing websites
From strategic orientation to implementation and ongoing support