Innovation communications

Companies place high expectations on the market launch of new products. We develop integrated marketing concepts for product launches that create maximum awareness, acceptance and appeal – while also benefiting the brand and positioning.

But not only do we see positioning opportunities for companies in the launch communication of individual products. Rather, we consider the fundamental innovative strength of a company to be an enormous value that corporate communications need to leverage. We involve stakeholders in communication at an early stage, making innovation processes tangible – internally and externally. Digital transformation is just one of the drivers that keeps many of our clients busy.

We communicate complex products and technologies that require a great deal of explanation, making them easy to understand – while using suitable formats via the most efficient channels. To effectively enhance the impact of communication, relevant stakeholders can be sensitized to a specific innovation in advance of a launch via dialog formats, online relations and targeted content marketing.

K12’s strategic-conceptual services include the creation of a communication plan to coordinate all content, measures and channels – as well as their optimal timeline orchestration. In the realization of individual measures, clients benefit from K12’s high level of implementation competence: The range of services extends from classic publications (brochures, flyers), editorial formats (magazines, newsletters), multimedia presentations and moving images to websites and social media campaigns as well as dialogue and event formats.