Whether it is the internal pressure to renew through digitalization or the added value of a new product – plausible and credible content is essential to convince your audience. More than ever before, companies and organizations must therefore face up to the questions: Which comprehensible or even motivating, captivating arguments do I have? What do I actually say or write and how? How do I open up new perspectives and thus encourage a change in thinking?
K12 develops the story behind the change, the new product or new service. We ask the crucial questions, and understand our clients businesses and their challenges. With a sound knowledge of future-oriented themes and a feeling for compelling stories, we deliver content for formats that reach their audience.
Our expertise in content development:
Strategic argumentation
provides the central theme for successful persuasion.Editing & Storytelling
implement stories in a competent, target group-oriented and topic-oriented manner.Publications
exploit the possibilities of appropriate communication channels to the full – whether analogue or digital.Our services at a glance:
- Argumentation and strategy papers:
Set goals, communicate advantages - FAQ and guidelines:
Clear answers to important questions - Powerpoint:
Storyline, content and design at their best - Prezi presentations:
The whole picture: Clarity meets depth of information - Talks, speeches and editorials:
Words to the audience – convince and arouse curiosity - Print publications:
From brochures to magazine articles - Online publications:
From social media to corporate website - Editing for audiovisual media:
Infographics, image films and podcasts - Community management:
Editorial support for Facebook, Twitter & Co. - Website editing:
Search engine optimized texts for microsites, one-pagers and corporate websites - Brochures:
Product information and company profiles to go - Newsletter:
Current information for your target group more - Customer magazines:
A look behind the scenes and beyond - Employee magazines:
Multi-channel for internal communications - Corporate blogs:
Where the company speaks personally - Event blogs:
Live reports from trade fairs, congresses and travel - Online magazines:
Engage customers with powerful content - Magazine apps and e-books (iBook, ePub):
More options, less cost – electronic equivalent of the print magazine - Studies & White papers:
Depth of content for potential customers - Chronicles:
An overview of the company's history - Image films:
Portraits of companies, institutions and brands - Explanatory videos:
This is how it works – show instead of describe - Podcasts:
Audio and video format for subscribers - Data storytelling:
Communicating complex topics with data