Promotional material, Facebook news, newspaper articles – there is a myriad of content vying for the public’s attention. If you want to get your message across, you have to offer them something. A compelling story, for example: Relatability, excitement and fun are the main goals of storytelling, which brings corporate and product communication to life. Together with you, K12 develops formats that convince your target group and contribute to the success of corporate publishing – from topic identification to editorial planning and the article, from treatment to storyboard and speaker text, from content analysis to topic setting and social media editing.
