Social media and mobile use are changing the way content is received – and with it the expectations placed on communication formats: Communications have to be conveyed clearly and comprehensibly in order to be understood and processed despite ever shorter attention spans.
This is best achieved through visual communications, in particular multimedia – because these formats spark attention and remain in the memory. Statements must be clear, striking, engaging and always precisely tailored to specific target groups and their relevant context.
K12 supports companies and organizations to bring abstract and complex content to clear form in multimedia, and to convey them in a sustainable way. We advise in the choice of suitable media and implement messages competently and efficiently.